Indygen, a Vodafone project

Indygen is an innovative telecom brand created to serve the specific interests, motives, aspirations, challenges and lifestyle of the Romanian youth. A brand shaped like a youth movement needs a visual expression able to convey the rebellious energy of the youngsters. The symbol is built on the visual language of cause ribbons and illustrates the "Change" concept by reversing pessimism into optimism, while the Indygen sim comes packaged in a brand-property collectable series of urban-warrior-shaped designer toys.

Client
Vodafone
Year
2012-2013
Services
Visual identity, Product Design, Packaging design, Communication design
Awards
→ Ranked at #7 among the best 12 identities of 2013, as judged by Armin Vit's Brand New
→ German Design Award Nomination, 2013
Books & Magazines
→ "Creative Anarchy. How to break the rules of graphic design for creative success", Denise Bosler, 2015
→ "Graphic Design x 100", Braun Publishing, 2014
→ "UC. Quarterly", UnderConsideration, 2013
→ "Graphic Design School: The Principles and Practice of Graphic Design", 6th Edition, Wiley Publishing, 2016
Credits
I designed this items while being part of Brandient team.
Toy Design: Ciprian Badalan
3D Renderings: Golem
Type Design: Bogdan Dumitrache, Cristian Kit Paul