Indygen, a Vodafone project
Indygen is an innovative telecom brand created to serve the specific interests, motives, aspirations, challenges and lifestyle of the Romanian youth. A brand shaped like a youth movement needs a visual expression able to convey the rebellious energy of the youngsters. The symbol is built on the visual language of cause ribbons and illustrates the "Change" concept by reversing pessimism into optimism, while the Indygen sim comes packaged in a brand-property collectable series of urban-warrior-shaped designer toys.
Client
Vodafone
Year
2012-2013
Services
Visual identity, Product Design, Packaging design, Communication design
Awards
→ Ranked at #7 among the best 12 identities of 2013, as judged by Armin Vit's Brand New
→ German Design Award Nomination, 2013
Books & Magazines
→ "Creative Anarchy. How to break the rules of graphic design for creative success", Denise Bosler, 2015
→ "Graphic Design x 100", Braun Publishing, 2014
→ "UC. Quarterly", UnderConsideration, 2013
→ "Graphic Design School: The Principles and Practice of Graphic Design", 6th Edition, Wiley Publishing, 2016
Credits
I designed this items while being part of Brandient team.
Toy Design: Ciprian Badalan
3D Renderings: Golem
Type Design: Bogdan Dumitrache, Cristian Kit Paul
Selected Works
Star CardProject type
Fashion DaysProject type
NeoBTProject type
FreshfulProject type
Biz SingaporeProject type
Romania's National Football TeamProject type
HeyBluProject type
AutonomProject type
Gambrinus by HeinekenProject type
LoginroProject type
VictoriabankProject type
eMAGProject type
Bitdefender Brand Alignment 2022Project type
Bitdefender Enterprise 2012Project type
PromaterisProject type
Silva by HeinekenProject type
TinmarProject type
SolarisProject type
Banca TransilvaniaProject type
KlarwinProject type
Vodafone YouProject type
FrudisiacProject type
Folkwear SocietyProject type
Senia MusicProject type
Lawyer's House WineProject type
Blue TrainProject type
Romanian Olympic CommitteeProject type
PalasProject type
Bitdefender Rebranding 2011Project type
Interactive GroupProject type
YardiniProject type
Bitdefender Luminous Avatar 2014Project type
Idea::Bank Brand LocalizationProject type
Brand designer based in Valencia, Spain
Member of ADCV — Association of Designers of the Valencian Community
Socio ADCV — Asociación de Diseñadores de la Comunitat Valenciana
Tell me about your project
[email protected]
+34 602 492 792
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© Ciprian Badalan 2024