Star Card by Banca Transilvania

Rebranding for Star Card from Banca Transilvania — with over 500,000 users and a network of over 20,000 partners in Romania, Star Card is the number 1 shopping card on the market. The visual solution comes as a contemporary design capable of exacerbating the appeal of the card and transforming it from a common functional payment instrument into a desirable lifestyle accessory.

The visual approach embraces the spirit of contemporary shopping dogma, with pop art-inspired elements such as striking colors and large fonts in solid colors. At the same time, the letter "a" in the wordmark recalls the trajectory of the magic wand of the fairy-businessman character that dominated BT brand communication in the past.