Star Card by Banca Transilvania

Star Card by Banca Transilvania

Star Card by Banca Transilvania

Star Card by Banca Transilvania

Star Card by Banca Transilvania

Star Card, a financial instrument from Banca Transilvania, is currently the number 1 shopping credit card in Romania. 

After about 10 years since its launch, when its product has come to compete, on the local market, with the trendiest fintech tools, Star Card aims to refresh its image and to claim its position also visually at the top of shopping credit cards.

The new design is, in a word, bold: through the gesturality in the word-mark design, through the vivid color palette, through size. The card thus becomes a desirable asset and comes to the attention of a younger audience with an increased appetite for shopping.

At the same time, to celebrate the loyalty of existing customers, the logo hides a surprise: the letter "a" in the wordmark recalls the trajectory of the magic wand of the fairy-businessman character who dominated the brand's communication in the past.

Star Card, a financial instrument from Banca Transilvania, is currently the number 1 shopping credit card in Romania. 

After about 10 years since its launch, when its product has come to compete, on the local market, with the trendiest fintech tools, Star Card aims to refresh its image and to claim its position also visually at the top of shopping credit cards.

The new design is, in a word, bold: through the gesturality in the word-mark design, through the vivid color palette, through size. The card thus becomes a desirable asset and comes to the attention of a younger audience with an increased appetite for shopping.

At the same time, to celebrate the loyalty of existing customers, the logo hides a surprise: the letter "a" in the wordmark recalls the trajectory of the magic wand of the fairy-businessman character who dominated the brand's communication in the past.

Star Card, a financial instrument from Banca Transilvania, is currently the number 1 shopping credit card in Romania. 

After about 10 years since its launch, when its product has come to compete, on the local market, with the trendiest fintech tools, Star Card aims to refresh its image and to claim its position also visually at the top of shopping credit cards.

The new design is, in a word, bold: through the gesturality in the word-mark design, through the vivid color palette, through size. The card thus becomes a desirable asset and comes to the attention of a younger audience with an increased appetite for shopping.

At the same time, to celebrate the loyalty of existing customers, the logo hides a surprise: the letter "a" in the wordmark recalls the trajectory of the magic wand of the fairy-businessman character who dominated the brand's communication in the past.

Star Card, a financial instrument from Banca Transilvania, is currently the number 1 shopping credit card in Romania. 

After about 10 years since its launch, when its product has come to compete, on the local market, with the trendiest fintech tools, Star Card aims to refresh its image and to claim its position also visually at the top of shopping credit cards.

The new design is, in a word, bold: through the gesturality in the word-mark design, through the vivid color palette, through size. The card thus becomes a desirable asset and comes to the attention of a younger audience with an increased appetite for shopping.

At the same time, to celebrate the loyalty of existing customers, the logo hides a surprise: the letter "a" in the wordmark recalls the trajectory of the magic wand of the fairy-businessman character who dominated the brand's communication in the past.

Star Card, a financial instrument from Banca Transilvania, is currently the number 1 shopping credit card in Romania. 

After about 10 years since its launch, when its product has come to compete, on the local market, with the trendiest fintech tools, Star Card aims to refresh its image and to claim its position also visually at the top of shopping credit cards.

The new design is, in a word, bold: through the gesturality in the word-mark design, through the vivid color palette, through size. The card thus becomes a desirable asset and comes to the attention of a younger audience with an increased appetite for shopping.

At the same time, to celebrate the loyalty of existing customers, the logo hides a surprise: the letter "a" in the wordmark recalls the trajectory of the magic wand of the fairy-businessman character who dominated the brand's communication in the past.