HeyBlu.
Jump for joy!
HeyBlu.
Jump for joy!
HeyBlu.
Jump for joy!
HeyBlu.
Jump for joy!
HeyBlu.
Jump for joy!
HeyBlu is an international fintech company that offers “Buy Now, Pay Later” (BNPL) consumer credit solutions.
Visually, the brand was personified in a cute frog, ready to jump at any moment for opportunities — besides being such a unique approach in the fintech category, this idea naturally generates both visual and rhetorical territory, and allows the brand to easily differentiate itself in such a populated category.
The visual story generates solutions that are both intelligent and seductive at the same time: the lily pads in the brand communication are found in the application as pie charts, while the signage system in the company’s headquarters is based on motion lines reminiscent of the frog’s jumps.
HeyBlu. Jump for joy!
HeyBlu is an international fintech company that offers “Buy Now, Pay Later” (BNPL) consumer credit solutions.
Visually, the brand was personified in a cute frog, ready to jump at any moment for opportunities — besides being such a unique approach in the fintech category, this idea naturally generates both visual and rhetorical territory, and allows the brand to easily differentiate itself in such a populated category.
The visual story generates solutions that are both intelligent and seductive at the same time: the lily pads in the brand communication are found in the application as pie charts, while the signage system in the company’s headquarters is based on motion lines reminiscent of the frog’s jumps.
HeyBlu. Jump for joy!
HeyBlu is an international fintech company that offers “Buy Now, Pay Later” (BNPL) consumer credit solutions.
Visually, the brand was personified in a cute frog, ready to jump at any moment for opportunities — besides being such a unique approach in the fintech category, this idea naturally generates both visual and rhetorical territory, and allows the brand to easily differentiate itself in such a populated category.
The visual story generates solutions that are both intelligent and seductive at the same time: the lily pads in the brand communication are found in the application as pie charts, while the signage system in the company’s headquarters is based on motion lines reminiscent of the frog’s jumps.
HeyBlu. Jump for joy!
HeyBlu is an international fintech company that offers “Buy Now, Pay Later” (BNPL) consumer credit solutions.
Visually, the brand was personified in a cute frog, ready to jump at any moment for opportunities — besides being such a unique approach in the fintech category, this idea naturally generates both visual and rhetorical territory, and allows the brand to easily differentiate itself in such a populated category.
The visual story generates solutions that are both intelligent and seductive at the same time: the lily pads in the brand communication are found in the application as pie charts, while the signage system in the company’s headquarters is based on motion lines reminiscent of the frog’s jumps.
HeyBlu. Jump for joy!
HeyBlu is an international fintech company that offers “Buy Now, Pay Later” (BNPL) consumer credit solutions.
Visually, the brand was personified in a cute frog, ready to jump at any moment for opportunities — besides being such a unique approach in the fintech category, this idea naturally generates both visual and rhetorical territory, and allows the brand to easily differentiate itself in such a populated category.
The visual story generates solutions that are both intelligent and seductive at the same time: the lily pads in the brand communication are found in the application as pie charts, while the signage system in the company’s headquarters is based on motion lines reminiscent of the frog’s jumps.
HeyBlu. Jump for joy!
CLIENT
Dante International & PayU
YEAR
2021
SERVICES
Visual Identity, Visual Platform, Digital Design, Web design, App UI & UX Design, Corporate Identity Program, Creative Communication Design, Brand guidelines
CREDITS
I designed these items while working full time at Brandient.
Images/photos and details are presented courtesy of Brandient.
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