Fashion Days
Rebranding for a leading brand of apparel e-commerce that operates in three European markets (Romania, Bulgaria, Hungary) driving both customer experience and technological competences in a multi-channel communication approach.
The rebranding aimed to modernize the brand by increasing the cool factor, while imposing order and alignment within all its manifestations, in an attempt to position the brand as the apparel and fashion platform of choice for a multi-segment audience.
Client
Dante International, Naspers Group
Year
2020
Services
Visual Identity, Creative Platform, Web & App UI Design, Stationery Design, B2C Communication Design, Internal Communication Design, Brand Guidelines
Awards
→ REBRAND™ 100 Merit Award, 2023
Credits
I designed this items while being part of Brandient team.
Agency: Brandient
Design Dircetor: Ciprian Badalan
Video source: Vecteezy
Selected Works
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FreshfulProject type
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Romania's National Football TeamProject type
HeyBluProject type
AutonomProject type
Gambrinus by HeinekenProject type
LoginroProject type
VictoriabankProject type
eMAGProject type
Bitdefender Brand Alignment 2022Project type
Bitdefender Enterprise 2012Project type
PromaterisProject type
Silva by HeinekenProject type
TinmarProject type
SolarisProject type
Banca TransilvaniaProject type
KlarwinProject type
Vodafone YouProject type
FrudisiacProject type
Folkwear SocietyProject type
Senia MusicProject type
Indygen by VodafoneProject type
Lawyer's House WineProject type
Blue TrainProject type
Romanian Olympic CommitteeProject type
PalasProject type
Bitdefender Rebranding 2011Project type
Interactive GroupProject type
YardiniProject type
Bitdefender Luminous Avatar 2014Project type
Idea::Bank Brand LocalizationProject type
Brand designer based in Valencia, Spain
Member of ADCV — Association of Designers of the Valencian Community
Socio ADCV — Asociación de Diseñadores de la Comunitat Valenciana
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© Ciprian Badalan 2024