Fashion Days

Fashion Days

Fashion Days

Fashion Days

Fashion Days

Fashion Days is a leading brand in apparel e-commerce operating on three European markets (Romania, Bulgaria, and Hungary).

In order to constantly maintain its leading position in such a volatile industry, Fashion Days is going through a rebranding process, following which it resorts to a flexible, animated, vivid visual identity, always capable of keeping up with the times.

The main key visual element is a D-shaped monogram, with the clear aim of highlighting the Days particle in the brand name, which speaks of the ephemerality of fashion. In the logo, the D monogram acts as a module: by multiplying, it draws the monogram F, while, in the brand communication, it becomes a frame for all kinds of content: images, opinions, buttons, and so on. Last but not least, the monogram D also comes to life in the design of the platform's services and in post-purchase communication.

Along with delivering an ageless and therefore always contemporary visual identity, the rebranding process managed to align and update all manifestations of the brand — from the look-and-feel of the website and app, to the brand communication and packaging.

Fashion Days is a leading brand in apparel e-commerce operating on three European markets (Romania, Bulgaria, and Hungary).

In order to constantly maintain its leading position in such a volatile industry, Fashion Days is going through a rebranding process, following which it resorts to a flexible, animated, vivid visual identity, always capable of keeping up with the times.

The main key visual element is a D-shaped monogram, with the clear aim of highlighting the Days particle in the brand name, which speaks of the ephemerality of fashion. In the logo, the D monogram acts as a module: by multiplying, it draws the monogram F, while, in the brand communication, it becomes a frame for all kinds of content: images, opinions, buttons, and so on. Last but not least, the monogram D also comes to life in the design of the platform's services and in post-purchase communication.

Along with delivering an ageless and therefore always contemporary visual identity, the rebranding process managed to align and update all manifestations of the brand — from the look-and-feel of the website and app, to the brand communication and packaging.

Fashion Days is a leading brand in apparel e-commerce operating on three European markets (Romania, Bulgaria, and Hungary).

In order to constantly maintain its leading position in such a volatile industry, Fashion Days is going through a rebranding process, following which it resorts to a flexible, animated, vivid visual identity, always capable of keeping up with the times.

The main key visual element is a D-shaped monogram, with the clear aim of highlighting the Days particle in the brand name, which speaks of the ephemerality of fashion. In the logo, the D monogram acts as a module: by multiplying, it draws the monogram F, while, in the brand communication, it becomes a frame for all kinds of content: images, opinions, buttons, and so on. Last but not least, the monogram D also comes to life in the design of the platform's services and in post-purchase communication.

Along with delivering an ageless and therefore always contemporary visual identity, the rebranding process managed to align and update all manifestations of the brand — from the look-and-feel of the website and app, to the brand communication and packaging.

Fashion Days is a leading brand in apparel e-commerce operating on three European markets (Romania, Bulgaria, and Hungary).

In order to constantly maintain its leading position in such a volatile industry, Fashion Days is going through a rebranding process, following which it resorts to a flexible, animated, vivid visual identity, always capable of keeping up with the times.

The main key visual element is a D-shaped monogram, with the clear aim of highlighting the Days particle in the brand name, which speaks of the ephemerality of fashion. In the logo, the D monogram acts as a module: by multiplying, it draws the monogram F, while, in the brand communication, it becomes a frame for all kinds of content: images, opinions, buttons, and so on. Last but not least, the monogram D also comes to life in the design of the platform's services and in post-purchase communication.

Along with delivering an ageless and therefore always contemporary visual identity, the rebranding process managed to align and update all manifestations of the brand — from the look-and-feel of the website and app, to the brand communication and packaging.

Fashion Days is a leading brand in apparel e-commerce operating on three European markets (Romania, Bulgaria, and Hungary).

In order to constantly maintain its leading position in such a volatile industry, Fashion Days is going through a rebranding process, following which it resorts to a flexible, animated, vivid visual identity, always capable of keeping up with the times.

The main key visual element is a D-shaped monogram, with the clear aim of highlighting the Days particle in the brand name, which speaks of the ephemerality of fashion. In the logo, the D monogram acts as a module: by multiplying, it draws the monogram F, while, in the brand communication, it becomes a frame for all kinds of content: images, opinions, buttons, and so on. Last but not least, the monogram D also comes to life in the design of the platform's services and in post-purchase communication.

Along with delivering an ageless and therefore always contemporary visual identity, the rebranding process managed to align and update all manifestations of the brand — from the look-and-feel of the website and app, to the brand communication and packaging.