Vodafone You. Bump someone like you.
Visual identity for the new sub-brand Vodafone YOU, addressing the very young consumer (under 20) and their necessity to bond. The idea behind the brand is the “fist bump” gesture — a behavioural brand asset used as a tool for social interaction, just like Facebook’s “Like”.
Client
Vodafone
Year
2015
Services
Visual identity, Communication design
Awards
→ Graphis Merit Award, Logo Design 9, 2016
Books & Magazines
→ Graphis Logo Design 9, 2016
Credits
I designed this items while being part of Brandient team.
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Brand designer based in Valencia, Spain
Member of ADCV — Association of Designers of the Valencian Community
Socio ADCV — Asociación de Diseñadores de la Comunitat Valenciana
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