Vodafone You.
Bump someone like you.
Vodafone You.
Bump someone like you.
Vodafone You.
Bump someone like you.
Vodafone You.
Bump someone like you.
Vodafone You.
Bump someone like you.
Visual identity for the new sub-brand Vodafone YOU, addressing the very young consumer (under 20) and their necessity to bond. The idea behind the brand is the “fist bump” gesture — a behavioural brand asset used as a tool for social interaction, just like Facebook’s “Like”.
Visual identity for the new sub-brand Vodafone YOU, addressing the very young consumer (under 20) and their necessity to bond. The idea behind the brand is the “fist bump” gesture — a behavioural brand asset used as a tool for social interaction, just like Facebook’s “Like”.
Visual identity for the new sub-brand Vodafone YOU, addressing the very young consumer (under 20) and their necessity to bond. The idea behind the brand is the “fist bump” gesture — a behavioural brand asset used as a tool for social interaction, just like Facebook’s “Like”.
Visual identity for the new sub-brand Vodafone YOU, addressing the very young consumer (under 20) and their necessity to bond. The idea behind the brand is the “fist bump” gesture — a behavioural brand asset used as a tool for social interaction, just like Facebook’s “Like”.
Visual identity for the new sub-brand Vodafone YOU, addressing the very young consumer (under 20) and their necessity to bond. The idea behind the brand is the “fist bump” gesture — a behavioural brand asset used as a tool for social interaction, just like Facebook’s “Like”.
CLIENT
Vodafone
YEAR
2015
SERVICES
Visual identity, Communication design, UI, UX
AWARDS
→ Graphis Merit Award, Logo Design 9, 2016
BOOKS & MAGAZINES
→ Graphis Logo Design 9, 2016
CREDITS
I designed these items while working full time at Brandient.
Images/photos and details are presented courtesy of Brandient.
Copyright © Ciprian Bădălan & Brandient | All rights reserved. No content of this website may be reproduced in any form without written permission from its author. All trademarks belong to their respective owners.