Banca Transilvania. Rebranding of Romanians’ most loved bank.

A more friendly and modern visual identity was created for the leading Romanian bank founded with private capital. Whilst aiming to fix issues of visibility, modernisation and consistency along all brand manifestations, the 2016 rebranding set out to better signalize the new stage and status of the brand. The new visual platform tries to capture the essence of the charismatic and vivant personality that characterise the Romanian entrepreneurship spirit. The color palette, inspired by the national colors, became part of the new identity, honoring both the Romanian entrepreneurial roots of the bank and the vast social significance of its resolute business focus: "The bank for enterprising people".