Interactive Group
A new, modern and vibrant visual identity for the leading Pakistani IT&C integrator with a growing pan-Asian presence — one that illustrates the transformative power of technology and yet reflects the heritage of national culture — prompted a novel use of Pakistani symbols as building blocks. Thus, the “Pentacrescent” — a three-dimensional piece that combines together five crescents into a proprietary star shape, an object-logo able to represent the reality of a truly multi-faceted, complex business and organisation, and to allow for rich symbolism.
Client
Interactive Group
Year
2014
Services
Visual identity, Brand architecture, Communication design, Web design
Awards
→ Rebrand 100 Merit Award, 2016
→ Hiii Professional Id Awards Nominee, 2015
Credits
I designed this items while being part of Brandient team.
The Five Crescents are standing for the founding values and Pakistani pride, the Star symbolizes the aspiration and desire to lead the change, while the Globe-like side view of the Pentacrescent denotes international expansion, cosmopolitism and openness to the world.
Selected Works
Star CardProject type
Fashion DaysProject type
NeoBTProject type
FreshfulProject type
Biz SingaporeProject type
Romania's National Football TeamProject type
HeyBluProject type
AutonomProject type
Gambrinus by HeinekenProject type
LoginroProject type
VictoriabankProject type
eMAGProject type
Bitdefender Brand Alignment 2022Project type
Bitdefender Enterprise 2012Project type
PromaterisProject type
Silva by HeinekenProject type
TinmarProject type
SolarisProject type
Banca TransilvaniaProject type
KlarwinProject type
Vodafone YouProject type
FrudisiacProject type
Folkwear SocietyProject type
Senia MusicProject type
Indygen by VodafoneProject type
Lawyer's House WineProject type
Blue TrainProject type
Romanian Olympic CommitteeProject type
PalasProject type
Bitdefender Rebranding 2011Project type
YardiniProject type
Bitdefender Luminous Avatar 2014Project type
Idea::Bank Brand LocalizationProject type
Brand designer based in Valencia, Spain
Member of ADCV — Association of Designers of the Valencian Community
Socio ADCV — Asociación de Diseñadores de la Comunitat Valenciana
Tell me about your project
[email protected]
+34 602 492 792
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© Ciprian Badalan 2024