Interactive Group
A new, modern and vibrant visual identity for the leading Pakistani IT&C integrator with a growing pan-Asian presence — one that illustrates the transformative power of technology and yet reflects the heritage of national culture — prompted a novel use of Pakistani symbols as building blocks. Thus, the “Pentacrescent” — a three-dimensional piece that combines together five crescents into a proprietary star shape, an object-logo able to represent the reality of a truly multi-faceted, complex business and organisation, and to allow for rich symbolism.
Client
Interactive Group
Year
2014
Services
Visual identity, Brand architecture, Communication design, Web design
Awards
→ Rebrand 100 Merit Award, 2016
→ Hiii Professional Id Awards Nominee, 2015
Credits
I designed this items while being part of Brandient team.
The Five Crescents are standing for the founding values and Pakistani pride, the Star symbolizes the aspiration and desire to lead the change, while the Globe-like side view of the Pentacrescent denotes international expansion, cosmopolitism and openness to the world.
Selected Works
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Silva by HeinekenProject type
TinmarProject type
SolarisProject type
Banca TransilvaniaProject type
KlarwinProject type
Vodafone YouProject type
FrudisiacProject type
Folkwear SocietyProject type
Senia MusicProject type
Indygen by VodafoneProject type
Lawyer's House WineProject type
Blue TrainProject type
Romanian Olympic CommitteeProject type
PalasProject type
BitdefenderProject type
YardiniProject type
Bitdefender Luminous AvatarProject type
Idea::Bank Brand LocalizationProject type