Solaris — balanced & healthy branding

Solaris new visual identity address the promise of simplicity and natural. The freshness and the natural look of Solaris’ new identity seduces the consumer into a new experience with the brand, offering a promise of lifestyle, based on the general tendency for healthy living, and also on the large range of product portfolio. The new identity is strongly related to the business itself: a healthy and natural alternative to modern junk food habits.

Client
Solaris
Year
2011
Services
Visual identity, Packaging design
Awards
→ Graphis Merit Award, 2013
→ “Exceptional use of color in design” Award at Color in Design Competition organized by HOW + Print + Pantone, USA, 2012
Books & Magazines
→ "Creative Anarchy: How to break the rules of graphic design for creative success", Denise Bosler, 2015
→ Graphis Design Annual 2013
→ How Design Magazine — USA, 2012
→ Print Magazine — USA, 2012
Credits
I designed this items while being part of Brandient team.