Life should be
Freshful
Life should be
Freshful
Life should be
Freshful
Life should be
Freshful
Life should be
Freshful
Born during the Covid-19 pandemic, Freshful is the first 100% online hypermarket in Romania.
The visual identity solution was shaped under the expression of a friendly, generous companion, easy to understand and approach, with an appearance and narrative specific to the most convenient and relaxed service provider.
The visual territory is bringing together the visual expression of price tags and a series of icons taken from e-commerce applications in order to generate a unique territory: in brand communication, the visuals of price tags highlight the most important words in the headline, while the decoration of the company's headquarters can convince you that you are walking right through the Freshful app.
The entire branding process solved not only the visual identity, but also the website and app's look-and-feel and the visual style of the delivery experience — the livery, the uniforms, the delivery crates and the paper bags.
The chosen color palette is fresh but light, easy to approach, and full of optimism.
Life should be Freshful!
Born during the Covid-19 pandemic, Freshful is the first 100% online hypermarket in Romania.
The visual identity solution was shaped under the expression of a friendly, generous companion, easy to understand and approach, with an appearance and narrative specific to the most convenient and relaxed service provider.
The visual territory is bringing together the visual expression of price tags and a series of icons taken from e-commerce applications in order to generate a unique territory: in brand communication, the visuals of price tags highlight the most important words in the headline, while the decoration of the company's headquarters can convince you that you are walking right through the Freshful app.
The entire branding process solved not only the visual identity, but also the website and app's look-and-feel and the visual style of the delivery experience — the livery, the uniforms, the delivery crates and the paper bags.
The chosen color palette is fresh but light, easy to approach, and full of optimism.
Life should be Freshful!
Born during the Covid-19 pandemic, Freshful is the first 100% online hypermarket in Romania.
The visual identity solution was shaped under the expression of a friendly, generous companion, easy to understand and approach, with an appearance and narrative specific to the most convenient and relaxed service provider.
The visual territory is bringing together the visual expression of price tags and a series of icons taken from e-commerce applications in order to generate a unique territory: in brand communication, the visuals of price tags highlight the most important words in the headline, while the decoration of the company's headquarters can convince you that you are walking right through the Freshful app.
The entire branding process solved not only the visual identity, but also the website and app's look-and-feel and the visual style of the delivery experience — the livery, the uniforms, the delivery crates and the paper bags.
The chosen color palette is fresh but light, easy to approach, and full of optimism.
Life should be Freshful!
Born during the Covid-19 pandemic, Freshful is the first 100% online hypermarket in Romania.
The visual identity solution was shaped under the expression of a friendly, generous companion, easy to understand and approach, with an appearance and narrative specific to the most convenient and relaxed service provider.
The visual territory is bringing together the visual expression of price tags and a series of icons taken from e-commerce applications in order to generate a unique territory: in brand communication, the visuals of price tags highlight the most important words in the headline, while the decoration of the company's headquarters can convince you that you are walking right through the Freshful app.
The entire branding process solved not only the visual identity, but also the website and app's look-and-feel and the visual style of the delivery experience — the livery, the uniforms, the delivery crates and the paper bags.
The chosen color palette is fresh but light, easy to approach, and full of optimism.
Life should be Freshful!
Born during the Covid-19 pandemic, Freshful is the first 100% online hypermarket in Romania.
The visual identity solution was shaped under the expression of a friendly, generous companion, easy to understand and approach, with an appearance and narrative specific to the most convenient and relaxed service provider.
The visual territory is bringing together the visual expression of price tags and a series of icons taken from e-commerce applications in order to generate a unique territory: in brand communication, the visuals of price tags highlight the most important words in the headline, while the decoration of the company's headquarters can convince you that you are walking right through the Freshful app.
The entire branding process solved not only the visual identity, but also the website and app's look-and-feel and the visual style of the delivery experience — the livery, the uniforms, the delivery crates and the paper bags.
The chosen color palette is fresh but light, easy to approach, and full of optimism.
Life should be Freshful!
CLIENT
Dante International, Naspers Group
YEAR
2021
SERVICES
Visual Identity, Creative Platform, Web & App UI Design, Stationery Design, Signage & wayfinding Design, B2C Communication Design, Packaging Design, Internal Communication Design, Brand Guidelines
CREDITS
I designed these items while working full time at Brandient.
Images/photos and details are presented courtesy of Brandient.
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