Bitdefender global rebranding
The global rebranding of Bitdefender, the Romanian-originated digital security brand, had to address a tough challenge: to build a powerful, international brand with a strong hint to its national origins. And here enters the Dragon-Wolf, the brand avatar with a strong Romanian heritage, being a modern interpretation of a Dacian ancient symbol standing for resilient defence.
The global rebranding process, commissioned to Brandient's consultancy and design team, stretched over more than two years, with my involvement in all its development stages.
Aiming to substitute and take over a big part of the advertising effort, the packaging suite was created to act like print ads, yet preserving the equity of the colour palette from the old packaging.
Client
Bitdefender
Year
2010
Services
Visual identity, Packaging design, Communication design, Web design, UI, Internal communication design
Awards
→ Rebrand 100 Distinction Award, 2012
→ German Design Award Nomination, 2013
→ Graphis Gold Award in Branding, 2012
Books & Magazines
→ Package and Design Magazine, Hong Kong, 2011
→ Choi's Gallery volume 15, 2012
→ Graphis Branding 6, Graphis Inc., 2013
→ "Graphic Design School: The Principles and Practice of Graphic Design", 6th Edition, Wiley Publishing, 2016
Credits
I designed this items while being part of Brandient team.
Logo & Avatar Design: Bogdan Dumitrache
3D modeling: Golem Studio
Wallpapers were designed for Bitdefender offices, notably the tongue-in-cheek “Trophy Wall” with the most (in)famous bugs Bitdefender squashed during the years.
Selected Works
Star CardProject type
Fashion DaysProject type
NeoBTProject type
FreshfulProject type
Biz SingaporeProject type
Romania's National Football TeamProject type
HeyBluProject type
AutonomProject type
Gambrinus by HeinekenProject type
LoginroProject type
VictoriabankProject type
eMAGProject type
Bitdefender Brand Alignment 2022Project type
Bitdefender Enterprise 2012Project type
PromaterisProject type
Silva by HeinekenProject type
TinmarProject type
SolarisProject type
Banca TransilvaniaProject type
KlarwinProject type
Vodafone YouProject type
FrudisiacProject type
Folkwear SocietyProject type
Senia MusicProject type
Indygen by VodafoneProject type
Lawyer's House WineProject type
Blue TrainProject type
Romanian Olympic CommitteeProject type
PalasProject type
Interactive GroupProject type
YardiniProject type
Bitdefender Luminous Avatar 2014Project type
Idea::Bank Brand LocalizationProject type
Brand designer based in Valencia, Spain
Member of ADCV — Association of Designers of the Valencian Community
Socio ADCV — Asociación de Diseñadores de la Comunitat Valenciana
Tell me about your project
[email protected]
+34 602 492 792
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© Ciprian Badalan 2024