Bitdefender global rebranding

The global rebranding of Bitdefender, the Romanian-originated digital security brand, had to address a tough challenge: to build a powerful, international brand with a strong hint to its national origins. And here enters the Dragon-Wolf, the brand avatar with a strong Romanian heritage, being a modern interpretation of a Dacian ancient symbol standing for resilient defence.

The global rebranding process, commissioned to Brandient's consultancy and design team, stretched over more than two years, with my involvement in all its development stages.

Aiming to substitute and take over a big part of the advertising effort, the packaging suite was created to act like print ads, yet preserving the equity of the colour palette from the old packaging.

Client
Bitdefender
Year
2010
Services
Visual identity, Packaging design, Communication design, Web design, UI, Internal communication design
Awards
→ Rebrand 100 Distinction Award, 2012
→ German Design Award Nomination, 2013
→ Graphis Gold Award in Branding, 2012
Books & Magazines
→ Package and Design Magazine, Hong Kong, 2011
→ Choi's Gallery volume 15, 2012
→ Graphis Branding 6, Graphis Inc., 2013
→ "Graphic Design School: The Principles and Practice of Graphic Design", 6th Edition, Wiley Publishing, 2016
Credits
I designed this items while being part of Brandient team.
Logo & Avatar Design: Bogdan Dumitrache
3D modeling: Golem Studio

Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-stationery

Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-binder

Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-cd

Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-tshirt

Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-livery

Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-packaging-lineup

Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-user-interface

Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-icons

Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-application-launch

Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-website

Wallpapers were designed for Bitdefender offices, notably the tongue-in-cheek “Trophy Wall” with the most (in)famous bugs Bitdefender squashed during the years.