Hello! I am Ciprian Badalan and this is my portfolio. I am a multidisciplinary designer chiseled within large-scale branding projects and polished by energy-bursting indie experiments. My work has been recognized in international competitions like Red Dot Awards, Graphis, Rebrand100 or Pentawards.

 

Bitdefender global rebranding

The global rebranding of Bitdefender, the Romanian-originated digital security brand, had to address a tough challenge: to build a powerful, international brand with a strong hint to its national origins. And here enters the Dragon-Wolf, the brand avatar with a strong Romanian heritage, being a modern interpretation of a Dacian ancient symbol standing for resilient defence. 

The global rebranding process, commissioned to Brandient's consultancy and design team, stretched over more than two years, with my involvement in all its development stages.

Aiming to substitute and take over a big part of the advertising effort, the packaging suite was created to act like print ads, yet preserving the equity of the colour palette from the old packaging.

Client
Bitdefender
Year
2010
Services
Visual identity, Packaging design, Communication design, Web design, UI, Internal communication design
Awards
Rebrand 100 Distinction Award, 2012
→ German Design Award Nomination, 2013
→ Graphis Gold Award in Branding, 2012
Books & Magazines
→ Package and Design Magazine, Hong Kong, 2011
→ Choi's Gallery volume 15, 2012
→ Graphis Branding 6, Graphis Inc., 2013
→ "Graphic Design School: The Principles and Practice of Graphic Design", 6th Edition, Wiley Publishing, 2016

Credits
I designed this items while being part of Brandient team.
Logo & Avatar Design: Bogdan Dumitrache
3D modeling: Golem Studio

Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-stationery
Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-binder
Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-cd
Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-tshirt
Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-livery
Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-packaging-lineup
Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-user-interface
Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-icons
Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-application-launch
Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-website

Wallpapers were designed for Bitdefender offices, notably the tongue-in-cheek “Trophy Wall” with the most (in)famous bugs Bitdefender squashed during the years.

Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-trophy-wall
Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-headquarters1
Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-headquarters3
Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-headquarters4
Bitdefender-Global-Rebranding-Designed-by-Ciprian-Badalan-headquarters2

Selected Works

Star CardProject type

Fashion DaysProject type

NeoBTProject type

FreshfulProject type

Biz SingaporeProject type

HeyBluProject type

AutonomProject type

Gambrinus by HeinekenProject type

LoginroProject type

VictoriabankProject type

eMAGProject type

PromaterisProject type

Silva by HeinekenProject type

TinmarProject type

SolarisProject type

Banca TransilvaniaProject type

KlarwinProject type

Vodafone YouProject type

FrudisiacProject type

Folkwear SocietyProject type

Senia MusicProject type

Indygen by VodafoneProject type

Lawyer's House WineProject type

Blue TrainProject type

PalasProject type

Interactive GroupProject type

YardiniProject type

Brand designer based in Valencia, Spain
Member of ADCV — Association of Designers of the Valencian Community
Socio ADCV — Asociación de Diseñadores de la Comunitat Valenciana

Tell me about your project
[email protected]
+34 602 492 792

You can also find me on:
LinkedIn
Instagram
Behance
Fiverr
Dribble
Upwork
Working-Not-Working

© Ciprian Badalan 2024