Silva.
New beer, old love.
By Heineken.

Silva.
New beer, old love.
By Heineken.

Silva.
New beer, old love.
By Heineken.

Silva.
New beer, old love.
By Heineken.

Silva.
New beer, old love.
By Heineken.

Silva is a deeply respected 40-year-old, Transylvanian-born beer brand and one of the most iconic local brands — Romania’s first export beer, no less. Today, the brand stands as the crown jewel in Heineken Romania’s portfolio.

Recognized for its unique recipes, Silva is reinventing its beers once again — this time introducing an Ale to its portfolio, in tune with the expectations of modern consumers.

This new chapter comes to life through a rebranding process designed to better showcase the Silva brewers’ dedication to craft brewing and their commitment to creating authentic recipes that inspire local pride.

The new visual identity reflects this stage through a distinctive handcrafted illustration style and introduces a new brand asset to support the updated positioning: the “Focus” — a spontaneous hand gesture made when emphasizing something important with a writing tool. The Focus mark brings an imperfect, human touch, reinforcing the craft quality behind Silva beer.

Silva’s new brand image and label design were widely embraced by fans, and the project earned a 2017 Red Dot Award for Packaging Design.

Silva is a deeply respected 40-year-old, Transylvanian-born beer brand and one of the most iconic local brands — Romania’s first export beer, no less. Today, the brand stands as the crown jewel in Heineken Romania’s portfolio.

Recognized for its unique recipes, Silva is reinventing its beers once again — this time introducing an Ale to its portfolio, in tune with the expectations of modern consumers.

This new chapter comes to life through a rebranding process designed to better showcase the Silva brewers’ dedication to craft brewing and their commitment to creating authentic recipes that inspire local pride.

The new visual identity reflects this stage through a distinctive handcrafted illustration style and introduces a new brand asset to support the updated positioning: the “Focus” — a spontaneous hand gesture made when emphasizing something important with a writing tool. The Focus mark brings an imperfect, human touch, reinforcing the craft quality behind Silva beer.

Silva’s new brand image and label design were widely embraced by fans, and the project earned a 2017 Red Dot Award for Packaging Design.

Silva is a deeply respected 40-year-old, Transylvanian-born beer brand and one of the most iconic local brands — Romania’s first export beer, no less. Today, the brand stands as the crown jewel in Heineken Romania’s portfolio.

Recognized for its unique recipes, Silva is reinventing its beers once again — this time introducing an Ale to its portfolio, in tune with the expectations of modern consumers.

This new chapter comes to life through a rebranding process designed to better showcase the Silva brewers’ dedication to craft brewing and their commitment to creating authentic recipes that inspire local pride.

The new visual identity reflects this stage through a distinctive handcrafted illustration style and introduces a new brand asset to support the updated positioning: the “Focus” — a spontaneous hand gesture made when emphasizing something important with a writing tool. The Focus mark brings an imperfect, human touch, reinforcing the craft quality behind Silva beer.

Silva’s new brand image and label design were widely embraced by fans, and the project earned a 2017 Red Dot Award for Packaging Design.

Silva is a deeply respected 40-year-old, Transylvanian-born beer brand and one of the most iconic local brands — Romania’s first export beer, no less. Today, the brand stands as the crown jewel in Heineken Romania’s portfolio.

Recognized for its unique recipes, Silva is reinventing its beers once again — this time introducing an Ale to its portfolio, in tune with the expectations of modern consumers.

This new chapter comes to life through a rebranding process designed to better showcase the Silva brewers’ dedication to craft brewing and their commitment to creating authentic recipes that inspire local pride.

The new visual identity reflects this stage through a distinctive handcrafted illustration style and introduces a new brand asset to support the updated positioning: the “Focus” — a spontaneous hand gesture made when emphasizing something important with a writing tool. The Focus mark brings an imperfect, human touch, reinforcing the craft quality behind Silva beer.

Silva’s new brand image and label design were widely embraced by fans, and the project earned a 2017 Red Dot Award for Packaging Design.

Silva is a deeply respected 40-year-old, Transylvanian-born beer brand and one of the most iconic local brands — Romania’s first export beer, no less. Today, the brand stands as the crown jewel in Heineken Romania’s portfolio.

Recognized for its unique recipes, Silva is reinventing its beers once again — this time introducing an Ale to its portfolio, in tune with the expectations of modern consumers.

This new chapter comes to life through a rebranding process designed to better showcase the Silva brewers’ dedication to craft brewing and their commitment to creating authentic recipes that inspire local pride.

The new visual identity reflects this stage through a distinctive handcrafted illustration style and introduces a new brand asset to support the updated positioning: the “Focus” — a spontaneous hand gesture made when emphasizing something important with a writing tool. The Focus mark brings an imperfect, human touch, reinforcing the craft quality behind Silva beer.

Silva’s new brand image and label design were widely embraced by fans, and the project earned a 2017 Red Dot Award for Packaging Design.