Gambrinus.
By Heineken.

Gambrinus
By Heineken

Gambrinus
By Heineken

Gambrinus
By Heineken

Gambrinus
By Heineken

Rejuvenation of a long-lasting Romanian beer brand established back in 1869. Synonymous with a spirit kept alive for around 150 years, revived in both look and taste, Gambrinus is the Romanian vintage beer preferred by those who are inspired by the past to continuously reinvent the present.

The new Gambrinus is part of the artisanal movement, a vintage brand infused with an urban, vivant, and progressive nature, delivering youthful exuberance.

The creative solution is inspired by urban art styles such as sticker bombing and graffiti, mixing modern and vintage visuals through collage techniques. At the same time, the shape of the label itself and its placement are a manifesto in this direction.

The brand communication took the creative direction further and cut out the main brand visuals from the label (the Gambrinus man, the Gambrinus glass, the Gambrinus bottle, and its cap) and transformed them into street sticker art.

The refreshed brand enjoyed a highly appreciated comeback among its fans and beyond.

Rejuvenation of a long-lasting Romanian beer brand established back in 1869. Synonymous with a spirit kept alive for around 150 years, revived in both look and taste, Gambrinus is the Romanian vintage beer preferred by those who are inspired by the past to continuously reinvent the present.

The new Gambrinus is part of the artisanal movement, a vintage brand infused with an urban, vivant, and progressive nature, delivering youthful exuberance.

The creative solution is inspired by urban art styles such as sticker bombing and graffiti, mixing modern and vintage visuals through collage techniques. At the same time, the shape of the label itself and its placement are a manifesto in this direction.

The brand communication took the creative direction further and cut out the main brand visuals from the label (the Gambrinus man, the Gambrinus glass, the Gambrinus bottle, and its cap) and transformed them into street sticker art.

The refreshed brand enjoyed a highly appreciated comeback among its fans and beyond.

Rejuvenation of a long-lasting Romanian beer brand established back in 1869. Synonymous with a spirit kept alive for around 150 years, revived in both look and taste, Gambrinus is the Romanian vintage beer preferred by those who are inspired by the past to continuously reinvent the present.

The new Gambrinus is part of the artisanal movement, a vintage brand infused with an urban, vivant, and progressive nature, delivering youthful exuberance.

The creative solution is inspired by urban art styles such as sticker bombing and graffiti, mixing modern and vintage visuals through collage techniques. At the same time, the shape of the label itself and its placement are a manifesto in this direction.

The brand communication took the creative direction further and cut out the main brand visuals from the label (the Gambrinus man, the Gambrinus glass, the Gambrinus bottle, and its cap) and transformed them into street sticker art.

The refreshed brand enjoyed a highly appreciated comeback among its fans and beyond.

Rejuvenation of a long-lasting Romanian beer brand established back in 1869. Synonymous with a spirit kept alive for around 150 years, revived in both look and taste, Gambrinus is the Romanian vintage beer preferred by those who are inspired by the past to continuously reinvent the present.

The new Gambrinus is part of the artisanal movement, a vintage brand infused with an urban, vivant, and progressive nature, delivering youthful exuberance.

The creative solution is inspired by urban art styles such as sticker bombing and graffiti, mixing modern and vintage visuals through collage techniques. At the same time, the shape of the label itself and its placement are a manifesto in this direction.

The brand communication took the creative direction further and cut out the main brand visuals from the label (the Gambrinus man, the Gambrinus glass, the Gambrinus bottle, and its cap) and transformed them into street sticker art.

The refreshed brand enjoyed a highly appreciated comeback among its fans and beyond.

Rejuvenation of a long-lasting Romanian beer brand established back in 1869. Synonymous with a spirit kept alive for around 150 years, revived in both look and taste, Gambrinus is the Romanian vintage beer preferred by those who are inspired by the past to continuously reinvent the present.

The new Gambrinus is part of the artisanal movement, a vintage brand infused with an urban, vivant, and progressive nature, delivering youthful exuberance.

The creative solution is inspired by urban art styles such as sticker bombing and graffiti, mixing modern and vintage visuals through collage techniques. At the same time, the shape of the label itself and its placement are a manifesto in this direction.

The brand communication took the creative direction further and cut out the main brand visuals from the label (the Gambrinus man, the Gambrinus glass, the Gambrinus bottle, and its cap) and transformed them into street sticker art.

The refreshed brand enjoyed a highly appreciated comeback among its fans and beyond.