
Agroland Group is one of the leading companies in the Romanian agribusiness industry. For almost 30 years, Agroland has developed side by side with Romania, aiming for top European standards and accommodating the various opportunities that arose, which also led to an expansion of the group's companies.
With this rebranding project, the Agroland Group is realigning on three business axes: Agroland Retail, the most widespread network of stores for farming and gardening; Agroland Food, one of the leaders in the animal feed and food market; and Agroland Agribusiness, the group's B2B sales division.
The design solution supports the same strategic vision and aligns the brand architecture under a monolithic visual identity both at the level of brand signatures and the visual territory. The key visual is a modular system inspired by agricultural plots of land — a flexible, dynamic, versatile visual system that allows the integration of the three business entities of the group and all their visual manifestations under a single visual umbrella. A living system that accommodates the past, accurately describes the group's present situation and supports its ambitions for the future.
Agroland Group is one of the leading companies in the Romanian agribusiness industry. For almost 30 years, Agroland has developed side by side with Romania, aiming for top European standards and accommodating the various opportunities that arose, which also led to an expansion of the group's companies.
With this rebranding project, the Agroland Group is realigning on three business axes: Agroland Retail, the most widespread network of stores for farming and gardening; Agroland Food, one of the leaders in the animal feed and food market; and Agroland Agribusiness, the group's B2B sales division.
The design solution supports the same strategic vision and aligns the brand architecture under a monolithic visual identity both at the level of brand signatures and the visual territory. The key visual is a modular system inspired by agricultural plots of land — a flexible, dynamic, versatile visual system that allows the integration of the three business entities of the group and all their visual manifestations under a single visual umbrella. A living system that accommodates the past, accurately describes the group's present situation and supports its ambitions for the future.
Agroland Group is one of the leading companies in the Romanian agribusiness industry. For almost 30 years, Agroland has developed side by side with Romania, aiming for top European standards and accommodating the various opportunities that arose, which also led to an expansion of the group's companies.
With this rebranding project, the Agroland Group is realigning on three business axes: Agroland Retail, the most widespread network of stores for farming and gardening; Agroland Food, one of the leaders in the animal feed and food market; and Agroland Agribusiness, the group's B2B sales division.
The design solution supports the same strategic vision and aligns the brand architecture under a monolithic visual identity both at the level of brand signatures and the visual territory. The key visual is a modular system inspired by agricultural plots of land — a flexible, dynamic, versatile visual system that allows the integration of the three business entities of the group and all their visual manifestations under a single visual umbrella. A living system that accommodates the past, accurately describes the group's present situation and supports its ambitions for the future.
Agroland Group is one of the leading companies in the Romanian agribusiness industry. For almost 30 years, Agroland has developed side by side with Romania, aiming for top European standards and accommodating the various opportunities that arose, which also led to an expansion of the group's companies.
With this rebranding project, the Agroland Group is realigning on three business axes: Agroland Retail, the most widespread network of stores for farming and gardening; Agroland Food, one of the leaders in the animal feed and food market; and Agroland Agribusiness, the group's B2B sales division.
The design solution supports the same strategic vision and aligns the brand architecture under a monolithic visual identity both at the level of brand signatures and the visual territory. The key visual is a modular system inspired by agricultural plots of land — a flexible, dynamic, versatile visual system that allows the integration of the three business entities of the group and all their visual manifestations under a single visual umbrella. A living system that accommodates the past, accurately describes the group's present situation and supports its ambitions for the future.
Agroland Group is one of the leading companies in the Romanian agribusiness industry. For almost 30 years, Agroland has developed side by side with Romania, aiming for top European standards and accommodating the various opportunities that arose, which also led to an expansion of the group's companies.
With this rebranding project, the Agroland Group is realigning on three business axes: Agroland Retail, the most widespread network of stores for farming and gardening; Agroland Food, one of the leaders in the animal feed and food market; and Agroland Agribusiness, the group's B2B sales division.
The design solution supports the same strategic vision and aligns the brand architecture under a monolithic visual identity both at the level of brand signatures and the visual territory. The key visual is a modular system inspired by agricultural plots of land — a flexible, dynamic, versatile visual system that allows the integration of the three business entities of the group and all their visual manifestations under a single visual umbrella. A living system that accommodates the past, accurately describes the group's present situation and supports its ambitions for the future.
CLIENT
Agroland Group
YEAR
2024–2025
SERVICES
Visual Identity, Brand Architecture, Website UI, Communication Design
CREDITS
I designed these items while working full time at Brandient.
Images/photos and details are presented courtesy of Brandient.















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