Imobiliare.ro Finance,
on your side!

Imobiliare.ro Finance,
on your side!

Imobiliare.ro Finance,
on your side!

Imobiliare.ro Finance,
on your side!

Imobiliare.ro Finance,
on your side!

Visual identity refresh for Imobiliare.ro Finance, the leader of Romania’s credit brokerage market.

Part of the Imobiliare.ro group, Imobiliare.ro Finance grew organically within the visual framework of its parent brand until, as a market leader with increasing visibility, it felt the need to develop a distinct personality of its own. 

The visual solution represents an evolution both in terms of the logo and the overall visual territory. The brand symbol, embedded within the logotype, retains its shape while undergoing a stylistic update that positions the brand within the financial visual dogma — the vertical lines evoke a bar chart — while also suggesting an aspiration — a home/property — on its way to becoming reality.

The visual territory is built around the symbol which, extracted from the logo, becomes the main key visual and, together with the new fresh and luminous color palette, friendly typography, and a photography style that speaks about normality and stress-free living, signs most of the brand’s communication expressions.

Visual identity refresh for Imobiliare.ro Finance, the leader of Romania’s credit brokerage market.

Part of the Imobiliare.ro group, Imobiliare.ro Finance grew organically within the visual framework of its parent brand until, as a market leader with increasing visibility, it felt the need to develop a distinct personality of its own.

The visual solution represents an evolution both in terms of the logo and the overall visual territory. The brand symbol, embedded within the logotype, retains its shape while undergoing a stylistic update that positions the brand within the financial visual dogma — the vertical lines evoke a bar chart — while also suggesting an aspiration — a home/property — on its way to becoming reality.

The visual territory is built around the symbol which, extracted from the logo, becomes the main key visual and, together with the new fresh and luminous color palette, friendly typography, and a photography style that speaks about normality and stress-free living, signs most of the brand’s communication expressions.

Visual identity refresh for Imobiliare.ro Finance, the leader of Romania’s credit brokerage market.

Part of the Imobiliare.ro group, Imobiliare.ro Finance grew organically within the visual framework of its parent brand until, as a market leader with increasing visibility, it felt the need to develop a distinct personality of its own.

The visual solution represents an evolution both in terms of the logo and the overall visual territory. The brand symbol, embedded within the logotype, retains its shape while undergoing a stylistic update that positions the brand within the financial visual dogma — the vertical lines evoke a bar chart — while also suggesting an aspiration — a home/property — on its way to becoming reality.

The visual territory is built around the symbol which, extracted from the logo, becomes the main key visual and, together with the new fresh and luminous color palette, friendly typography, and a photography style that speaks about normality and stress-free living, signs most of the brand’s communication expressions.

Visual identity refresh for Imobiliare.ro Finance, the leader of Romania’s credit brokerage market.

Part of the Imobiliare.ro group, Imobiliare.ro Finance grew organically within the visual framework of its parent brand until, as a market leader with increasing visibility, it felt the need to develop a distinct personality of its own.

The visual solution represents an evolution both in terms of the logo and the overall visual territory. The brand symbol, embedded within the logotype, retains its shape while undergoing a stylistic update that positions the brand within the financial visual dogma — the vertical lines evoke a bar chart — while also suggesting an aspiration — a home/property — on its way to becoming reality.

The visual territory is built around the symbol which, extracted from the logo, becomes the main key visual and, together with the new fresh and luminous color palette, friendly typography, and a photography style that speaks about normality and stress-free living, signs most of the brand’s communication expressions.

Visual identity refresh for Imobiliare.ro Finance, the leader of Romania’s credit brokerage market.

Part of the Imobiliare.ro group, Imobiliare.ro Finance grew organically within the visual framework of its parent brand until, as a market leader with increasing visibility, it felt the need to develop a distinct personality of its own.

The visual solution represents an evolution both in terms of the logo and the overall visual territory. The brand symbol, embedded within the logotype, retains its shape while undergoing a stylistic update that positions the brand within the financial visual dogma — the vertical lines evoke a bar chart — while also suggesting an aspiration — a home/property — on its way to becoming reality.

The visual territory is built around the symbol which, extracted from the logo, becomes the main key visual and, together with the new fresh and luminous color palette, friendly typography, and a photography style that speaks about normality and stress-free living, signs most of the brand’s communication expressions.