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IXY
Ready, Set, Play!

IXY
Ready, Set, Play!

IXY
Ready, Set, Play!

IXY
Ready, Set, Play!

IXY
Ready, Set, Play!

IXY is the newest online retail brand for kidswear on the Romanian market.

Its visual identity is both strong and joyful—fresh yet timeless. The logo is designed in a contemporary style with Bauhaus influences — the geometric, artsy approach delivers a distinctive brand signature with strong recall.

The visual territory is defined by a flexible, proprietary element embedded within the logo: the letter X transforms into a highly versatile and resourceful key visual. It shapes all communications in a distinctive way, serving both as a frame for images and text and as a decorative motif.

The brand’s black-and-white signature is brought to life by a palette of serene, friendly pastel colors that put a smile on everyone’s face.

IXY is now here.
Ready. Set. Play!

IXY is the newest online retail brand for kidswear on the Romanian market.

Its visual identity is both strong and joyful—fresh yet timeless. The logo is designed in a contemporary style with Bauhaus influences — the geometric, artsy approach delivers a distinctive brand signature with strong recall.

The visual territory is defined by a flexible, proprietary element embedded within the logo: the letter X transforms into a highly versatile and resourceful key visual. It shapes all communications in a distinctive way, serving both as a frame for images and text and as a decorative motif.

The brand’s black-and-white signature is brought to life by a palette of serene, friendly pastel colors that put a smile on everyone’s face.

IXY is now here.
Ready. Set. Play!

IXY is the newest online retail brand for kidswear on the Romanian market.

Its visual identity is both strong and joyful—fresh yet timeless. The logo is designed in a contemporary style with Bauhaus influences — the geometric, artsy approach delivers a distinctive brand signature with strong recall.

The visual territory is defined by a flexible, proprietary element embedded within the logo: the letter X transforms into a highly versatile and resourceful key visual. It shapes all communications in a distinctive way, serving both as a frame for images and text and as a decorative motif.

The brand’s black-and-white signature is brought to life by a palette of serene, friendly pastel colors that put a smile on everyone’s face.

IXY is now here.
Ready. Set. Play!

IXY is the newest online retail brand for kidswear on the Romanian market.

Its visual identity is both strong and joyful—fresh yet timeless. The logo is designed in a contemporary style with Bauhaus influences — the geometric, artsy approach delivers a distinctive brand signature with strong recall.

The visual territory is defined by a flexible, proprietary element embedded within the logo: the letter X transforms into a highly versatile and resourceful key visual. It shapes all communications in a distinctive way, serving both as a frame for images and text and as a decorative motif.

The brand’s black-and-white signature is brought to life by a palette of serene, friendly pastel colors that put a smile on everyone’s face.

IXY is now here.
Ready. Set. Play!

IXY is the newest online retail brand for kidswear on the Romanian market.

Its visual identity is both strong and joyful—fresh yet timeless. The logo is designed in a contemporary style with Bauhaus influences — the geometric, artsy approach delivers a distinctive brand signature with strong recall.

The visual territory is defined by a flexible, proprietary element embedded within the logo: the letter X transforms into a highly versatile and resourceful key visual. It shapes all communications in a distinctive way, serving both as a frame for images and text and as a decorative motif.

The brand’s black-and-white signature is brought to life by a palette of serene, friendly pastel colors that put a smile on everyone’s face.

IXY is now here.
Ready. Set. Play!

CLIENT
IXY Retail
YEAR
2025
SERVICES
Visual Identity, Website Look-and-feel, Communication Design, Packaging Design
CREDITS
Brand Design: Ciprian Badalan
Brand Strategy & Web Development: Digital Kitchen
Video Source: Pexels

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IXY-Newsletter-2
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