Think of a brand like a person — it can be a rockstar or just a groupie.
When you try to please everyone you avoid being yourself. When you follow the crowd and aim to create a trendy visual identity, it's like putting an expiration date on your brand.
Over time, I learned that “context is king”. There are no two businesses alike, so recipes don’t work. Or, at least, not for when you want your brand to be seen and remembered.
That's why everything I design is “su misura”: I strive to build conceptual, timeless brand identities. I don't focus on personal style and trends in my branding projects (instead, some of my projects have been selected by LogoLounge to define the trends) and make sure that every design decision reflects the brand's unique personality.
At the core of every project I take on lies a concept, a differentiating idea that solves the brief and guides the entire design process with meaning and consistency.
My approach to design has been acknowledged in international competitions such as Red Dot Awards, Graphis, Rebrand 100, Transform, or Pentawards, and many of my projects have been published in specialty books worldwide.
Work with me
Whether you need a subtle logo refresh, a complete visual identity system, a packaging masterpack, or any other branding support, I’d be happy to discuss your needs.
A short introductory email with a few details about your business would be greatly appreciated. From there, we can set up a call—or, if you’re nearby, meet in person over a coffee.
cip@ciprianbadalan.com
+34 602 492 792
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