Interactive Group
Interactive Group
Interactive Group
Interactive Group
Interactive Group
A new, modern and vibrant visual identity for the leading Pakistani IT&C integrator with a growing pan-Asian presence — one that illustrates the transformative power of technology and yet reflects the heritage of national culture — prompted a novel use of Pakistani symbols as building blocks. Thus, the “Pentacrescent” — a three-dimensional piece that combines together five crescents into a proprietary star shape, an object-logo able to represent the reality of a truly multi-faceted, complex business and organisation, and to allow for rich symbolism.
A new, modern and vibrant visual identity for the leading Pakistani IT&C integrator with a growing pan-Asian presence — one that illustrates the transformative power of technology and yet reflects the heritage of national culture — prompted a novel use of Pakistani symbols as building blocks. Thus, the “Pentacrescent” — a three-dimensional piece that combines together five crescents into a proprietary star shape, an object-logo able to represent the reality of a truly multi-faceted, complex business and organisation, and to allow for rich symbolism.
A new, modern and vibrant visual identity for the leading Pakistani IT&C integrator with a growing pan-Asian presence — one that illustrates the transformative power of technology and yet reflects the heritage of national culture — prompted a novel use of Pakistani symbols as building blocks. Thus, the “Pentacrescent” — a three-dimensional piece that combines together five crescents into a proprietary star shape, an object-logo able to represent the reality of a truly multi-faceted, complex business and organisation, and to allow for rich symbolism.
A new, modern and vibrant visual identity for the leading Pakistani IT&C integrator with a growing pan-Asian presence — one that illustrates the transformative power of technology and yet reflects the heritage of national culture — prompted a novel use of Pakistani symbols as building blocks. Thus, the “Pentacrescent” — a three-dimensional piece that combines together five crescents into a proprietary star shape, an object-logo able to represent the reality of a truly multi-faceted, complex business and organisation, and to allow for rich symbolism.
A new, modern and vibrant visual identity for the leading Pakistani IT&C integrator with a growing pan-Asian presence — one that illustrates the transformative power of technology and yet reflects the heritage of national culture — prompted a novel use of Pakistani symbols as building blocks. Thus, the “Pentacrescent” — a three-dimensional piece that combines together five crescents into a proprietary star shape, an object-logo able to represent the reality of a truly multi-faceted, complex business and organisation, and to allow for rich symbolism.
CLIENT
Interactive Group
YEAR
2014
SERVICES
Visual identity, Brand architecture, Communication design, Web design
AWARDS
→ Rebrand 100 Merit Award, 2016
→ Hiii Professional Id Awards Nominee, 2015
CREDITS
I designed these items while working full time at Brandient.
Images/photos and details are presented courtesy of Brandient.
3D modeling: CG Folks Studio
The Five Crescents are standing for the founding values and Pakistani pride, the Star symbolizes the aspiration and desire to lead the change, while the Globe-like side view of the Pentacrescent denotes international expansion, cosmopolitism and openness to the world.
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