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Promateris-Brandient-Cover

Promateris.
Future Materialized.

Promateris.
Future Materialized.

Promateris.
Future Materialized.

Promateris.
Future Materialized.

Promateris.
Future Materialized.

Promateris is a leading European manufacturer of sustainable products and solutions for the circular economy. The rebranding project went beyond a visual refresh — it was a strategic realignment of the brand architecture, reflecting the company’s commitment to innovation and sustainability.

The new identity embraces morphism and versatility, encouraging reinvention, transformation, and a fresh perspective on how we create and consume products.

At the heart of the system is a fluid, transparent, and vibrant monogram — a symbol designed to continuously reinvent itself. The key visuals extend this principle, transforming the logo into a playground for graphic experimentation in morphism, where each composition becomes a unique visual expression, full of personality, while strengthening brand equity.

To complete the visual ecosystem, a custom set of icons was developed, serving both a certification function and a practical role in technical illustrations, bridging the gap between brand storytelling and functional communication.

The result is a flexible, forward-thinking identity that reflects Promateris’ innovative spirit and its role in shaping a circular, sustainable future.

Promateris is a leading European manufacturer of sustainable products and solutions for the circular economy. The rebranding project went beyond a visual refresh — it was a strategic realignment of the brand architecture, reflecting the company’s commitment to innovation and sustainability.

The new identity embraces morphism and versatility, encouraging reinvention, transformation, and a fresh perspective on how we create and consume products.

At the heart of the system is a fluid, transparent, and vibrant monogram — a symbol designed to continuously reinvent itself. The key visuals extend this principle, transforming the logo into a playground for graphic experimentation in morphism, where each composition becomes a unique visual expression, full of personality, while strengthening brand equity.

To complete the visual ecosystem, a custom set of icons was developed, serving both a certification function and a practical role in technical illustrations, bridging the gap between brand storytelling and functional communication.

The result is a flexible, forward-thinking identity that reflects Promateris’ innovative spirit and its role in shaping a circular, sustainable future.

Promateris is a leading European manufacturer of sustainable products and solutions for the circular economy. The rebranding project went beyond a visual refresh — it was a strategic realignment of the brand architecture, reflecting the company’s commitment to innovation and sustainability.

The new identity embraces morphism and versatility, encouraging reinvention, transformation, and a fresh perspective on how we create and consume products.

At the heart of the system is a fluid, transparent, and vibrant monogram — a symbol designed to continuously reinvent itself. The key visuals extend this principle, transforming the logo into a playground for graphic experimentation in morphism, where each composition becomes a unique visual expression, full of personality, while strengthening brand equity.

To complete the visual ecosystem, a custom set of icons was developed, serving both a certification function and a practical role in technical illustrations, bridging the gap between brand storytelling and functional communication.

The result is a flexible, forward-thinking identity that reflects Promateris’ innovative spirit and its role in shaping a circular, sustainable future.

Promateris is a leading European manufacturer of sustainable products and solutions for the circular economy. The rebranding project went beyond a visual refresh — it was a strategic realignment of the brand architecture, reflecting the company’s commitment to innovation and sustainability.

The new identity embraces morphism and versatility, encouraging reinvention, transformation, and a fresh perspective on how we create and consume products.

At the heart of the system is a fluid, transparent, and vibrant monogram — a symbol designed to continuously reinvent itself. The key visuals extend this principle, transforming the logo into a playground for graphic experimentation in morphism, where each composition becomes a unique visual expression, full of personality, while strengthening brand equity.

To complete the visual ecosystem, a custom set of icons was developed, serving both a certification function and a practical role in technical illustrations, bridging the gap between brand storytelling and functional communication.

The result is a flexible, forward-thinking identity that reflects Promateris’ innovative spirit and its role in shaping a circular, sustainable future.

Promateris is a leading European manufacturer of sustainable products and solutions for the circular economy. The rebranding project went beyond a visual refresh — it was a strategic realignment of the brand architecture, reflecting the company’s commitment to innovation and sustainability.

The new identity embraces morphism and versatility, encouraging reinvention, transformation, and a fresh perspective on how we create and consume products.

At the heart of the system is a fluid, transparent, and vibrant monogram — a symbol designed to continuously reinvent itself. The key visuals extend this principle, transforming the logo into a playground for graphic experimentation in morphism, where each composition becomes a unique visual expression, full of personality, while strengthening brand equity.

To complete the visual ecosystem, a custom set of icons was developed, serving both a certification function and a practical role in technical illustrations, bridging the gap between brand storytelling and functional communication.

The result is a flexible, forward-thinking identity that reflects Promateris’ innovative spirit and its role in shaping a circular, sustainable future.

CLIENT
Promateris
YEAR
2020
SERVICES
Visual Identity, Stationery Design, Web Design, Signage Design, Packaging Design, Iconography, Communication Design, Brand Guidelines
CREDITS
I designed these items while working full time at Brandient.
Images/photos and details are presented courtesy of Brandient.

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