Think of a brand like a person — it can be a rockstar or just a fan, a follower. 

When you try to please everyone and avoid being yourself, when you follow the crowd and create a trendy brand, it's like putting an expiration date on your branding.

That's why I don't focus on personal style and trends in my branding projects and make sure that every design decision reflects the brand's unique personality.

At the core of every project I take on lies a concept, a differentiating idea that solves the brief and guides the entire design process with meaning and consistency. 

My approach to design has been acknowledged in international competitions such as Red Dot Awards, Graphis, Rebrand 100, Transform, or Pentawards, and many of my projects have been published in specialty books worldwide.

Brand designer based in Valencia, Spain
Member of ADCV — Association of Designers of the Valencian Community
Socio ADCV — Asociación de Diseñadores de la Comunitat Valenciana

Tell me about your project
[email protected]
+34 602 492 792

You can also find me on:
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